According to Iowa State University Director of Athletics Jamie Pollard, the 100,000-watt station will help broaden the reach of ISU athletics and enhance the Cyclone Radio Network significantly after the "Bus" takes over as the network's preeminent station.
"It's time to get on the bus and follow Cyclone Athletics," Pollard said of the new partnership. "When we entered into our multi-media agreements in February, we did so with the expectation that we would deliver radio coverage of Cyclone sports to all corners of our state."
The signal strength of KDRB is noteworthy and Pollard said that our staff will continue to work to fill any remaining gaps in coverage in-state with local affiliates. The Cyclone Radio Network currently has 33 stations in its family and those commitments are being firmed up this spring.
Joel McCrea, General
Manager of Clear Channel, said that the signal strength and positive brand
identity of the "Bus" creates a win-win situation for
"The bottom line is
that we've positioned Cyclone Athletics to receive significantly increased
coverage across the state of
Pollard said that providing game coverage of ISU sports was the top initiative in the new multi-media arrangement and strengthening the state-wide reach of Cyclone Athletics has been in the works since last fall.
"We absolutely need to deliver game coverage to as large as of an audience as is possible," Pollard said. "When we secured our new multi-media rights deal, we did so with an eye toward expanding the radio reach of ISU sports. The single-station strength of 100.3 FM takes us to a new level and creates a very strong foundation for our network, which we will continue to supplement with local affiliates as necessary."
Pollard added that the work of Clear Channel and McCrea was the impetus for the change.
"Cyclone fans across the region should be very appreciative of the aggressive and effective work of Joel (McCrea) and Clear Channel in dramatically improving our coverage zones in just four months," Pollard said. "It's a remarkable transformation in a short period of time, and Cyclone Nation will reap the benefits."
Pollard also said that the move of Steve Deace, former afternoon drive time sportstalk host on KXNO-Radio, to WHO will be beneficial to Cyclone Athletics.
"Steve's belief in our program and passion for sports suggests that the Cyclones will receive frequent mention on his new outlet at WHO, a 50,000-watt station that also encompasses the whole state," Pollard said. "I want to offer personal congratulations to Steve for the opportunity he's been given to broaden his career and thank him for his consistent support of ISU."
WOI sports anchor John
Walters and former
The Cyclone Radio Network
continues work on building a separate network to carry